We DO tend to mention very cool books and authors to friends, but we don’t always think of that conversation as a “referral.” We refer plumbers, painters, teachers, and tools to help friends, and we do that for books and authors, too. We just don’t always think of it in terms of a referral.
Yeah. It’s a little different. You might talk about the author’s book rather than the actual author, but is referring a writer (or book) any different than referring a plumber?…or an awesome new band/singer?
Generally, an author writes to either:
- Inform/educate/solve a problem
- OR entertain.
Well, a plumber, electrician, teacher, or trainer all serve to solve a problem, inform, and/or educate. Bands and musicians entertain. We refer all these folks to others. We just need to start actively thinking about authors/writers as folks who can entertain or help people learn and solve problems.
Word of Mouth and Mouse
Sure, if you’ve read a good book recently, you might post a link or make a comment on Facebook or over cocktails. Truly, that really is the first and best thing you can do for an author (other than buying the book). Word of mouth/telling others about a book or writer is the best thing you can do to show support.
If you’re committed to helping your favorite author, feel free to download and print the infographic. In fact, feel free to share it with every book lover you know. The author will be thankful. 😉
Referrals and Recommendations
Your opinions, links, and referrals DO matter.
Just recently, an old high school buddy posted a link to a book trailer on Facebook. His wife posted the same link, too. Since I find both of them interesting, and know they have good taste in nonfiction, I clicked the link. THAT was their referral to that book/writer.
That word of mouth or mouse introduced me to a new book and writer that I didn’t know. Then the book trailer lured me in. Good stuff. (It was the book trailer for Trust Me, I’m Lying if you’re curious.)
Pass along links to book trailers, blog posts, and the author’s web site or books on Amazon. Tell your friends about it over dinner. Write down the name of the book or the author’s name on a dinner napkin, so looking it up later is easy.
YouTube has a Share button that opens options to copy the URL (the http://www address) for the video or to share the link to the video directly on multiple social media sites like Facebook, Twitter, and Google+.
If the author or book has a book trailer or other interesting videos, share them. You can also create your own video reviews to post on YouTube and Amazon.
Web Sites, Blogs, and Links for Authors and Books
If the author has a dedicated web site for the book(s), author, or blog, DO share them with others. Refer your family and friends to those sites. Just copy the URL (again, that http://www line at the top of your internet browser) and paste it in a social networking post or in an email.
Does the author have a Facebook page? A fan page? A group? Most authors are all over multiple social media platforms. Make an effort to like, join, comment, pin, and SHARE, SHARE, SHARE. Remember how much word of mouth counts? This is another way to help with word of mouth/mouse.
If you really want to care for your author, word of mouth or mouse will certainly help keep ’em fed/watered and keep ’em writing!
Don’t forget to download and print the infographic. Use it as a checklist for the care and feeding of your author. 😉