The Care and Feeding of an Author

We DO tend to mention very cool books and authors to friends, but we don’t always think of that conversation as a “referral.”  We refer plumbers, painters, teachers, and tools to help friends, and we do that for books and authors, too.  We just don’t always think of it in terms of a referral.

Will Write For FoodHow to Keep ‘em Fed and Keep ‘em Writing

Yeah.  It’s a little different.  You might talk about the author’s book rather than the actual author, but is referring a writer (or book) any different than referring a plumber?…or an awesome new band/singer?

Generally, an author writes to either:

  • Inform/educate/solve a problem
  • OR entertain.

Well, a plumber, electrician, teacher, or trainer all serve to solve a problem, inform, and/or educate.  Bands and musicians entertain.  We refer all these folks to others.  We just need to start actively thinking about authors/writers as folks who can entertain or help people learn and solve problems.

Word of Mouth and Mouse

Sure, if you’ve read a good book recently, you might post a link or make a comment on Facebook or over cocktails.  Truly, that really is the first and best thing you can do for an author (other than buying the book).  Word of mouth/telling others about a book or writer is the best thing you can do to show support.

If you’re committed to helping your favorite author, feel free to download and print the infographic.  In fact, feel free to share it with every book lover you know.  The author will be thankful.  😉

       

Referrals and Recommendations

Your opinions, links, and referrals DO matter.

Just recently, an old high school buddy posted a link to a book trailer on Facebook.  His wife posted the same link, too.  Since I find both of them interesting, and know they have good taste in nonfiction, I clicked the link.  THAT was their referral to that book/writer.

That word of mouth or mouse introduced me to a new book and writer that I didn’t know.  Then the book trailer lured me in.  Good stuff.  (It was the book trailer for Trust Me, I’m Lying if you’re curious.)

Pass along links to book trailers, blog posts, and the author’s web site or books on Amazon.  Tell your friends about it over dinner.   Write down the name of the book or the author’s name on a dinner napkin, so looking it up later is easy.

YouTube

YouTube has a Share button that opens options to copy the URL (the http://www address) for the video or to share the link to the video directly on multiple social media sites like Facebook, Twitter, and Google+.

If the author or book has a book trailer or other interesting videos, share them.  You can also create your own video reviews to post on YouTube and Amazon.

Web Sites, Blogs, and Links for Authors and Books

If the author has a dedicated web site for the book(s), author, or blog, DO share them with others.  Refer your family and friends to those sites.  Just copy the URL (again, that http://www line at the top of your internet browser) and paste it in a social networking post or in an email.

Social Media

Does the author have a Facebook page?  A fan page? A group?  Most authors are all over multiple social media platforms.  Make an effort to like, join, comment, pin, and SHARE, SHARE, SHARE.  Remember how much word of mouth counts?  This is another way to help with word of mouth/mouse.

If you really want to care for your author, word of mouth or mouse will certainly help keep ’em fed/watered and keep ’em writing!

Don’t forget to download and print the infographic.  Use it as a checklist for the care and feeding of your author.  😉

 

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Comments

The Care and Feeding of an Author — 6 Comments

    • That was my initial thought, too. Writers learn what actions can make a difference for book success, but just because we know all the boost factors for credibility and visibility, that doesn’t mean everyone knows. We all have friends, family, and fans who’d certainly be willing to help. They just don’t know how. …well, we can’t really expect them to know how unless we tell ’em. 😉

  1. Love the ideas – but can I add one that perhaps authors could be pro-active about ie the dreaded ‘call to action’. Ask your readers to comment immediately – something like “if you’ve loved this book, please jump on Facebook and tell everyone how great it was – or mention it in your blog”. Put this message on the outside back cover or somewhere equally prominent so everyone sees it.

    I love ‘curling up with a good book’ – it’s my escape from the real world driven by the internet/social media/email maelstrom. I’ll always recommend it in passing to friends – but because I was enjoying ‘my private time’ reading it, it’s not necessarily going to be top of mind in general conversation about a completely unrelated topic.

    • I’m with ya on the call to action. Right after a reader finishes a book (while they’re still feeling warm and fuzzy), the next page (or back cover) should point them in the right direction for some kind of interaction.

      It really depends on the book, but I’ve seen all kinds of creative nudges from web links and QR Codes to special bonus deals for a mailing list opt-in or a review.

      (Stay tuned. I’ll have an Amazon-specific infographic available tomorrow. I think a lot more folks would be willing to do a book review if they knew just how quick and easy it actually is on Amazon.)

  2. Pingback: The Care and Feeding of an Author on Amazon | SHERRY SNIDER, Technical Writer