Book Review – The “Wow” Factor: Discover the Secrets to Book Covers that Sell

[easyazon-block align=”right” asin=”B0082FGDI8″ locale=”us”]Kristen Eckstein, best-selling author and power publisher certainly delivers in this short, concise eBook about book covers.

It’s not a step-by-step how-to.  That would probably take multiple volumes.

This little gem covers some very specific advice and pointers on maximizing your sales potential and visual appeal on book covers…print and eBook.  Yes, there is a BIG difference.

The Major Points

For a short eBook, Eckstein’s tips cover all the major points and issues she and her publishing team have mastered.  Tips include information and advice on the following and more.

  • Titles
  • Subtitles
  • Fonts
  • Colors (complementary and contrasting)
  • Resolution
  • Sources for illustrations, photos, and images
  • Branding
  • Expectations
  • Examples (LOTS of examples of successful book covers)

Tiny View

Of all the tips, my favorite is the advice to look at your book cover in a tiny size to make sure it’s still easily visible and readable.  I’ve said for years that more and more of us are shopping on our smartphones.  Do you know how tiny a book cover looks on a smartphone?  If that thumbnail image is still visually appealing and readable in that tiny size, your competitive advantage increases exponentially.


A similar tip on fonts is especially helpful.  Not only does Eckstein advise clear, bold, easily readable fonts, she also lists favorites that she and her team have successfully used in various cover designs.  That suggested list of fonts alone is worth the price of the eBook.

Illustrations, Images, and Photos

Great minds must think alike, too.  The “WOW!” Factor also links to top stock photo sites and resources.  …familiar URLs there.  (See Stock Photos for Writers and Bloggers.)

No Time!

The author is absolutely right – “You have 7 short seconds to convince a buyer to pick up or click on your book – and their decision will be made primarily on your book cover.”  …and that’s if you’re talking about your book on a store shelf.  With online shoppers scrolling through search results, you might have as little as a second to capture attention.  Following tips from The “WOW!” Factor CAN boost your chances.

For all my fiction-writing friends out there, I should also tell you that the book cover examples are pretty much all non-fiction titles.  The same principles still apply, but I didn’t want you searching the eBook for sexy romance novel cover examples.  🙂

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Book Review – The “Wow” Factor: Discover the Secrets to Book Covers that Sell — 1 Comment

  1. Thanks for the review. I just bought and read the book and also recommend it. I designed the cover for my last commercially published book, The Heart and Craft of Lifestory Writing. The publisher spent piles of money with a professional designer who came up with half a dozen bizarre and lame concepts. Ultimately we went with a slightly more polished version of my original design — which incorporated my established logo. The cover consistently gets compliments, and is totally in line with all her tips.