[easyazon-block align=”right” asin=”B003CJU49I” locale=”us”]Matthews previews the book’s content early with the following:
“I will only market my books in ways that are free or extremely cheap!
Guess what? The free stuff actually works better than the expensive stuff. Who knew?”
We learn from experience – either our own, or the experiences of others. We also learn from both good and bad experiences. Thank goodness! Though I’d love to learn from good experiences of my own, I’m most grateful to learn from the bad experiences of others. I’m quite happy to learn from their mistakes.
DOs and DON’Ts
From Matthews, I get to learn both. He candidly begins with his own background story and openly cautions first about the costly mistakes he made in the beginning. Thank you, Jason Matthews. With the “to avoid” list noted, it’s much easier to focus on the strategies and techniques that have proven beneficial and profitable for Matthews and other indie authors on the same path.
With the soaring popularity of Kindle and other eBook formats, sales potential is huge even for the brand new indie author. Even better, the overhead is minimal, so taking your shot as an author costs mostly your time and effort. Matthews shows you how to best spend both.
Though my primary purpose for initially buying the book was the in-depth section reviewing online payment methods and selling eBooks from one’s own web site, I quickly found value in multiple topics:
- Social Media
- Google Alerts
- Your Own Web Site/Domain Name
- eBook Covers
- Photos and images
- Online Publishing and Distribution (Smashwords, PubIt, Amazon, etc.)
- eBook readers, devices, software
- Selling through your own web site
- Free web site creation and hosting
…all from the perspective of an author (not a band, not an internet marketer, not an ecological non-profit group – an author).
There are plenty of resources available on all these topics, but examining them from the perspective of an author focuses us on how they are best used by authors.
The scope of the book is comprehensive for the entire writing process – which does not end at the final page of one’s book. Writing the book is just one part. Marketing and networking often take more effort than actual writing.
Links, Resources, and Examples
Most useful in the mass of information, Matthews includes links to even more resources and examples. As a guide for indie authors, How to Make, Market, and Sell eBooks All For Free is a gem of a reference. As a nudge and a point in the right direction, it is priceless.
It certainly answered my questions about selling eBooks from my own web site – and then, some.
Jason Matthews also hosts an online cable network show on HangoutNetworks.com where he and other indie authors discuss all things writing. Tune in live each week or enjoy the archived episodes of Indie Authors on Hangout Networks.